CHRISTABEL 

ANGELL

COPY EXPERT &
CREATIVE LEADER

ABOUT

Christabel Angell is a copy player-coach with 10+ years’ experience in SaaS. She doesn’t love writing about herself in third person, but here we are!

Since 2015, Christabel has worked with brands like Typeform and Bitcoin.com to help turn tech jargon into something people actually understand—and buy.

She specializes in blending the art of creative copy 🎭with the science of A/B testing 🧪to get proven results, time and time again.

My work, at a glance

  • Ad copy

  • Out of home

  • Web copy

  • Organic social

  • Video script

See case study 
PHILOSOPHY

Christabel (me, hi) believes all “bad writing” can be cured by breaking the curse of knowledge.

Simply put, it’s a cognitive bias that makes it hard for us to explain something we understand well.

Isn’t it ironic? Don’t you think?

“When I was 11, I wrote a short story that got published in a children’s book.

It followed the life of a dragon: the last of his kind, left to contemplate his lonely fate.

Not SaaS, but I suppose you could say I’ve always had a way with words.”

Christabel Angell • Copy Expert & Creative Leader

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