CHRISTABEL
ANGELL
COPYWRITER
&
CREATIVE DIRECTOR
ABOUT CHRISTABELChristabel Angell is a UK-based, US-focused copywriter and creative director with 15 years’ experience (and counting… Argh!) in SaaS. She doesn’t love writing about herself in third person, but here we are. Since 2015, Christabel has worked with big tech brands like Bitcoin.com and Typeform to help turn tech jargon into something people actually understand—and buy.
Bitcoin.com
Homepage
Typeform
Homepage
Typeform
Brand campaign
Typeform
Marketers page
PHILOSOPHYChristabel (me, hi) believes all “bad writing” can be cured by breaking the curse of knowledge. Simply put, it’s a cognitive bias that makes it harder for us to explain something in layman’s terms the more we understand it. Kind of ironic, right?
(If you’re curious, read this book by Steven Pinker.)
“When I was 11, I wrote a short story that got published in a children’s book. It was about the last dragon left alive, contemplating his fate—not SaaS—but I suppose you could say I’ve always had a way with words.”
Christabel Angell • Copywriter & Creative Director