CHRISTABEL 

ANGELL

COPY LEAD & CREATIVE STRATEGIST

ABOUT

Christabel Angell is a data-focused creative thinker with 10+ years’ experience in SaaS. She doesn’t love writing about herself in third person, but here we are.

Since 2015, Christabel has worked with brands like Typeform and Bitcoin.com to help turn tech jargon into something people actually understand—and buy.


My work, at a glance

  • Ad copy

  • Out of home

  • Web copy

  • Organic social

  • Video script

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PHILOSOPHY

Christabel (me, hi) believes all “bad writing” can be cured by breaking the curse of knowledge.

Simply put, it’s a cognitive bias that makes it hard for us to explain something we understand well. Isn’t it ironic?

“When I was 11, I wrote a short story that got published in a children’s book.

It was about the last dragon left alive, contemplating his lonely fate—not SaaS, but I suppose you could say I’ve always had a way with words.”

Christabel Angell • Copywriter & Creative Lead

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